Compare and contrast between the three marketing research design types. Explain how are they different in terms of their choice as a research design technique and their outcomes? Explain how TruEarth could make use of different types of research design/s to help solve the same problem ‘Whether pizza will be a profitable addition to the product portfolio of TruEarth’? While explaining research design types, also, elaborate on what you are hoping to achieve from each of the research design types. Note: Refer to the case study TruEarth Healthy Foods.
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