Discuss the statement from Malcolm Gladwell: “A critically important step to understanding our own desires and tastes is to realize that we cannot always explain what we want deep down.” What does this have to do with consumer buying behavior and how does it impact marketing? How do our social networks impact our buying behavior? What is the impact for marketers? What was the lesson from the “Selling Condoms in the Congo” video and how does it relate to your learning from the chapters this week?

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