What is business research, discuss its importance? [3 Marks]
Discuss different stages of business research [ 4 Marks]
Discuss types of data and role of data in business research? [3 Marks]
Distinguish between the following and identify the research use of each. [4 Marks]
a). Management dilemma and research question
b). Finding and insight
Based on an analysis of the last six months’ sales, your boss notices that sales of beef products are declining in your chain’s restaurants. As beef entrée sales decline, so do profits. Fearing beef sales have declined due to several newspaper stories reporting E. coli contamination discovered at area grocery stores, he suggests a survey of area restaurants to see if the situation is pervasive.
a). What do you think of this research suggestion? [3 Marks]
b). How, if at all, could you improve on your boss’s formulation of the research question? [3 Marks]
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