Is it necessary for a political leaders to be active on social media? (Feel free to change the title.)

To critically, evaluate, synthesise information based on the topic of social media and find gap in knowledge that needs to be filled and how to feel the gap. What information you need to add and what type of research / experiment you will complete to fill the gap in knowledge. The paper should include introduction, literature review, aims and objectives, research methodology, reference list, appendices. All other information should be available on the attached file brief. There is also an example to use for reference.