Present your own analysis of the case study identified for the week in about 200 words explaining the resources and capabilities of Rocket Internet.
Based on your analysis, what are the resources and capabilities of Rocket Internet that sustains the competitive advantage of the organisation?
What are the business-level strategy and corporate-level strategy of Rocket Internet?
You should employ a minimum of two quality pieces of literature published within the last 5 years (with the exception of seminal texts) to compare the resources and capabilities of your own organisation (IKEA) with that of Rocket Internet.
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