This a group project. I am in charge of:

Company background and part of external analysis (General environment and industry environment)

This is what the assignment says:

1. Company Background: Introduce the organization, its background, key lines of businesses, etc.

2. External Environment analysis: Your analysis must cover all three sub-environments of

external environments.

(a) General Environment: Here you have to discuss the effect of the applicable factors of the

general environment on the firm and its strategy (present and future).

(b) Industry Environment: In this part you may like to analyze the firm using Michael Porter’s 5

Forces model. You will also discuss the entry barriers in this industry.

Please see attached for more explanation