Assessment details
Assessment 1:
Key Concept Review Essay – 30% (Individual)
A4, double-sided and 1.5 line spacing, with 1.5 cm margins all round. Maximum of 1,500
words. (Penalties for exceeding the word count: exceed by 10% – 2% deduction; exceed by
15% – 5% deduction; exceed by ≥ 20% – 10% deduction)
Choose any publicly listed firm, from anywhere in the world. Within that firm, choose a single
profit centre (i.e., An SBU) and determine if its business model focus (foci) is (are) appropriate
given the structure of the industry it is competing in. To achieve this outcome, you will need
to apply Porter’s 5 Forces of Industry Analysis (20%). Following this evaluation, and, based
on the relative power distribution and other applicable factors, briefly outline and justify an
alternative business model for your chosen firm. (10%)
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