Your task for this week is to use the DRAMs tool to do an internal analysis.

Your task here is to conduct an Internal Analysis using the material given to you and applying

the DRAM framework.

BE AS DETAILED AS POSSIBLE -THINK OF ALL resources and capabilities the firm has.

When deciding on VRIO or VRIN make sure to think of the competition.

MAKE SURE TO PROVIDE A SYNTHESIS.

MAKE SURE TO PROVIDE AN EXECUTIVE CONCLUSION: In DRAM tell us what

resources or capabilities might allow the company to create value into the future despite the competition.