The Company Overview assignment is the second part of your ongoing project for the course.
Go online and find as much information as possible about your selected company. Write a brief company overview. In your overview, you will need to include the following:
• Title page with the company name and logo, title, student name(s) and date
• Table of Contents with page numbers for each section of the overview
• Sections to include:
o Company background & history
o Company leadership and leadership style (e.g. democratic, participative, etc.)
o Company products
• The External Assessment assignment is the third part of your project. It consists of three (3) major parts: CPM, EFE and MPM.
• Complete a Competitive Profile Matrix (CPM), use at least 12 factors and three (3) competitors, including your company (your company + two more companies). Provide analytical comments on matrix results, four (4) factors, and cite sources in the APA format.
Please submit CPM in excel.
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