conduct a small-scale marketing research study and produce a marketing research report that effectively communicates your findings

1. Identify and articulate a research problem of a chosen brand, product,

service or organisation (25%);

2. Develop an appropriate research approach and design (25%);

3. Collect and analyse market research data on a small scale (25%);

4. Write a marketing research report that effectively communicates your

findings (which includes appropriate structuring, language, style,

referencing) (25%).