Environmental Scanning

As you have learned in this week’s readings, many businesses exist in dynamic markets that pose unique economic, political, and technological challenges. Select a medium- to large-sized, publicly traded corporation that currently exists in a challenging business environment. Refer to the seven common categories of trend analysis as laid out in your textbook: Economic, regulatory/legislative, political, demographic, sociocultural, attitude/lifestyle, and technological. Research the company online by accessing the Mergent University of Arizona Global Campus Library online database which offers company financials, descriptions, history, property, subsidiaries, officers and directors. Also, access the Business Insights: Global University of Arizona Global Campus Library online database which offers information on global companies and industries. It includes environment analysis, market share data, financial reports, case studies, business news, and company comparison charts. (View the Getting Started With Mergent and Business Insights: Global documents for suggested methods of searching University of Arizona Global Campus Library databases generally, as well as specific advice for searching these two databases). You can always conduct research using credible online sources of corporate financial information, just be sure that wherever you obtain financial information that you cite your source. Use this Scholarly, Peer Reviewed, and Other Credible Sources document for guidance. Choose one of the seven categories to use as a basis of analysis for this discussion. Ensure that the time frame is now and that the challenges are continuing.