Based on the article by Sherri Kimes entitled “The Basics of Yield Management,” answer the following questions. The author discusses several prerequisites for yield management to work. Which of these appears to be the most strict (must be there), and which is the most flexible (does not need to be present for yield management to be effective)? Which of the problems with hotel yield management seems most relevant today, 30 years after this article was written? Justify your opinion with research.

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