An overview of marketing…

Research a company of your choice that is at least 75 years old. (I choose Mars, Inc. – the candy company)

1. How was the company founded, and who were the founders?

2. What goods and/or services did the company initially provide? Why? Who was the target market?

3. How has the company evolved throughout its lifetime?

What new goods and/or services has it introduced to the market?

4. How would you describe the company’s overall marketing strategy? Who are its competitors? How does the company compare to the competition?

Your answers should be well researched and documented.

Your references should be listed in APA format.

Approximately 2 or more pages, double-spaced, Font 12.

Provide proper Title Page and References page.

Turn-it-In enabled.

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